Some of the insights from that work can be found here and here though the most satisfying news came on January 8, when the WSJ announced: "BBH was awarded the Cadillac business for their combination of passion for the Cadillac brand, deep insight into the luxury automotive target customer and outstanding creativity".
Cadillac
Nothing like ending the year with the rush of a good pitch: last December I had the chance to help BBH New York compete for the Cadillac business, personally focusing on the unique language of Luxury.
Some of the insights from that work can be found here and here though the most satisfying news came on January 8, when the WSJ announced: "BBH was awarded the Cadillac business for their combination of passion for the Cadillac brand, deep insight into the luxury automotive target customer and outstanding creativity".
Some of the insights from that work can be found here and here though the most satisfying news came on January 8, when the WSJ announced: "BBH was awarded the Cadillac business for their combination of passion for the Cadillac brand, deep insight into the luxury automotive target customer and outstanding creativity".
